Tuesday, October 10, 2006

Google Adwords Seminar - Chicago Part II

Second part of the seminar was to cover "advanced" adwords topics. Problem was that the morning seminar ran long, so we spent an hour of the afternoon session on that. It showed that some of the subjects were rushed through during the second session. Brad had to pick what topics to stay on point with and which ones to gloss over, I was willing to stay late to cover everything, but no everyone is as dedicated ;) Ok the real reason is I could see traffic from the window, and even if I left I wasn't going anywhere lol.

The advanced topics that were covered was done well, specifically the tie in between adwords & analytics. The other discussion that would be worth the cost of admission was the methodology of split testing for the ads and how to conduct the test. It also gave good ideas for the amount of data to collect to get something of statistical value.

All in all I was pleased with the seminar, being that it was the first for Brad I believe that the time management issues will be overcome in the later dates. Brad was available after class and in between sessions to answer everyones questions that didnt want to speak up during the session.

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